Old Holborn Yellow rolling tobacco

Old Holborn is a historic and premium brand of rolling tobacco that traces its history back to London in the late 18th century. Known for its distinct flavor profiles and iconic elephant logo, the brand has maintained a strong presence in the global tobacco market for decades.

Originally founded by Richard Lloyd in the Holborn area of London, the brand's production and ownership have transitioned through several major entities. Initially acquired by Gallaher Limited, it became part of a massive global portfolio before the entire Gallaher Group was acquired by Japan Tobacco (JT).

Today, the brand is owned and managed by Japan Tobacco International (JTI). While its heritage is deeply British, the modern manufacturing process occurs in various high-tech facilities across Europe and other global locations to meet international demand while maintaining the specific blend standards associated with the Old Holborn name.