The Ordinary Niacinamide 10% + Zinc 1%

The Ordinary is a groundbreaking brand in the skincare industry, known for its focus on functional beauty and clinical formulations. It was founded in Toronto, Canada, as part of the DECIEM umbrella. The brand disrupted the market by offering high-quality active ingredients like Niacinamide and Zinc at an accessible price point with transparent labeling.

Historically, the manufacturing of The Ordinary products has been centralized in DECIEM's own facilities in Toronto, Canada. While the brand has global distribution, its core manufacturing identity remains tied to its Canadian roots.

The ultimate ownership of the brand has transitioned over the years. Following a strategic investment period, the Estée Lauder Companies (ELC) completed its full acquisition of DECIEM in 2024. This move integrated the innovative Canadian startup into one of the world's largest luxury beauty conglomerates based in the United States. Today, The Ordinary continues to operate as a key subsidiary under the ELC portfolio, maintaining its original philosophy while leveraging global resources.