More cigarettes

More is a well-known brand of cigarettes that was originally introduced by the R. J. Reynolds Tobacco Company in 1975. Initially known for its slim, 120mm length and dark brown paper, it was positioned as a premium fashion-forward brand targeted primarily at female consumers. The brand became distinctive for its unique aesthetic and longer burn time compared to standard king-size cigarettes.

Over the decades, the ownership and production of More have evolved due to corporate acquisitions and geographical licensing. While R.J. Reynolds remains the owner in the United States, Japan Tobacco International (JTI) acquired the non-US rights to the brand. Today, manufacturing occurs in various locations including Europe and Asia to serve global markets, while the international brand management is directed from Geneva, Switzerland.