Adidas Superstar sneakers

The Adidas Superstar is an iconic lifestyle sneaker originally launched in 1969 as a basketball shoe. Distinguishable by its rubber 'shell toe' and side stripes, it transitioned from the court to hip-hop culture in the 1980s, becoming one of the most recognizable silhouettes in footwear history.

Today, the manufacturing of Adidas footwear occurs primarily in Asia. The company operates through a complex global supply chain with significant production concentrated in Vietnam, Indonesia, and China. While the design and heritage remain rooted in Europe, the physical assembly is distributed across international facilities to meet global demand.

Adidas AG remains an independent, publicly traded entity and is the ultimate owner of the brand. It continues to operate as a global powerhouse in the athletic and lifestyle sectors, managing its operations from its long-standing headquarters in Germany.