Soundcore Audio Products

Soundcore is a prominent global audio brand specializing in headphones, earbuds, and speakers. It was officially launched in 2018 as a dedicated sub-brand of Anker Innovations to unify various audio products that had been sold under the main Anker name since 2014. The company was founded by Steven Yang, a former Google software engineer, who initially built the business around high-quality mobile charging technology before diversifying into the audio market.

Manufacturing for Soundcore products is primarily centered in China, specifically in tech hubs like Shenzhen, though the company has explored diversifying its supply chain to include other regions like Vietnam. In late 2025 and 2026, the brand began a strategic transition in certain markets to consolidate its audio and visual products (including the Nebula projector line) under a more unified corporate identity, sometimes referred to internally or in specific regions as Anker Audio-Visual, to streamline its growing portfolio of high-end consumer electronics.