Ayam Brand Chili Sauce

Ayam Brand is a historic name in the Asian food industry, founded in 1892 in Singapore by Alfred Clouët. Initially known for its canned sardines, the brand has expanded significantly over the last century to include a wide variety of sauces, including its popular chili sauces. The manufacturing for Southeast Asian markets primarily takes place in Malaysia, though production occurs in several locations across the region to maintain local supply chains.

Today, the brand is owned by the Denis Group, a family-owned multinational firm based in Switzerland. Under the Denis Group, Ayam Brand has become a staple across Southeast Asia, Europe, and Oceania, known for its commitment to high-quality ingredients and sustainable sourcing practices. The brand remains synonymous with Asian culinary heritage while operating under European corporate ownership.