BeReal social media application

BeReal is a French social media application that gained global popularity for its focus on authenticity, requiring users to post an unfiltered photo once a day at a randomized time. Launched in 2020, the platform was designed as an alternative to the highly curated environments of traditional social networks like Instagram.

Originally founded in Paris, France, by Alexis Barreyat and Kévin Perreau, the company operated as an independent startup for several years. However, in mid-2024, the brand was acquired by the French gaming and technology giant Voodoo in a deal valued at approximately €500 million. This acquisition marked a transition from a venture-backed startup to a subsidiary of a diversified digital entertainment company.

While the application's software development and corporate management are centered in France, its technical infrastructure is hosted on global cloud servers, meaning its digital 'manufacturing' or service delivery happens across various data centers worldwide. Today, under Voodoo's ownership, the platform continues to iterate on its 'real-life' social connectivity model while integrating more stable monetization strategies.