Felce Azzurra personal care products

Felce Azzurra is an iconic Italian brand with roots dating back to the late 19th century. Originally founded by Ludovico Paglieri in Alessandria, Italy, the brand is celebrated for its distinctive olfactory signature, particularly the classic 'Felce Azzurra' fragrance that has remained a secret within the family for generations.

The brand's production is primarily centered in Italy, maintaining a strong 'Made in Italy' heritage. It focuses on body care, laundry detergents, and home fragrances, combining traditional perfumery techniques with modern manufacturing standards.

Today, Felce Azzurra is owned and managed by Paglieri S.p.A. The company remains an independent, family-run business based in its original founding city of Alessandria. It continues to expand globally while preserving its identity as a symbol of Italian wellness and aromatic tradition.