Royale Bathroom Tissue

Royale is a prominently known Canadian household brand, famous for its 'Kitten' mascot and its range of bathroom tissues, facial tissues, and paper towels. The brand is deeply rooted in Canadian industry, specifically within the forestry and paper manufacturing sectors of the Atlantic provinces.

Originally developed by Irving Consumer Products, the brand is manufactured using materials sourced from responsibly managed forests. The production process is centralized in Canada, utilizing local facilities in New Brunswick and Ontario to supply the North American market.

The brand is owned by J.D. Irving, Limited, a massive privately owned conglomerate based in Saint John, New Brunswick. As of 2026, the company continues to maintain full ownership, overseeing the entire supply chain from seedling planting to the final paper product. The packaging highlights their environmental commitment, mentioning their milestone of planting over a billion trees since 1957.