Ben's Original Rice Pudding Cinnamon

Ben's Original, formerly known as Uncle Ben's, is a globally recognized brand for rice products. Originally founded in the United States in the 1940s by Converted Rice Inc. (later part of Mars), it has grown into one of the largest rice brands in the world. The product shown is a flavored rice pudding produced for the German and Austrian markets, indicated by the German text on the packaging.

The brand underwent a major rebranding in 2020 to become Ben's Original, moving away from previous imagery. It is owned by Mars, Incorporated, a massive American multinational manufacturer of confectionery, pet food, and other food products. While the brand is American by origin, production for the European market often takes place in various regional facilities; based on the batch code and local distribution markers (UK L3), this specific pouch is manufactured in the United Kingdom for export to the DACH region.