Crunchips snack

Crunchips is one of the most prominent potato chip brands in Europe. The brand was launched by the Lorenz family business to provide high-quality, crispy snacks across international markets. Its production is centered in Germany and Poland, though localized production occurs in other European regions to maintain freshness and supply chain efficiency.

Today, the brand is owned and operated by Lorenz Snack-World, an independent family-owned company. Headquartered in Germany, Lorenz has evolved from the original Bahlsen group to become a major international player in the savory snack market, maintaining its independence while distributing popular labels like Crunchips, Saltletts, and Curly to over 80 countries.