Made O'Meter
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Altapharma is a private label brand primarily associated with and owned by the German drugstore giant Rossmann. It specializes in health care products, dietary supplements, and specialized skincare treatments. The Vitamin A protective cream shown in the image is designed for skin protection and care, containing retinol palmitate, and is tailored for the Central European market, specifically Poland as indicated by the Polish text.
Rossmann, as the brand's owner, oversees the manufacturing which largely occurs in Germany to maintain strict European pharmaceutical and cosmetic standards. The brand serves as a value-oriented alternative to major pharmaceutical labels while maintaining a high standard of quality confirmed by the 'Markenqualität' seal visible on the packaging.
Today, Altapharma products are distributed across thousands of Rossmann stores in Europe. The ultimate ownership lies with Dirk Rossmann GmbH, which remains headquartered in Burgwedel, Germany. The company also maintains a significant partnership with the A.S. Watson Group, which holds a share in Rossmann's international operations, though the brand remains German in origin and essence.
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