ASICS performance footwear and apparel

ASICS is a world-renowned Japanese multisport brand specializing in high-performance footwear and sports equipment. The brand's origin dates back to 1949 when Kihachiro Onitsuka founded Onitsuka Co., Ltd. in Kobe, Japan, with the goal of promoting youth health through sport. The name ASICS is an acronym for the Latin phrase 'Anima Sana In Corpore Sano', which translates to 'A Sound Mind in a Sound Body'.

Manufacturing of ASICS products is distributed across various global locations to meet international demand. While high-end research and design take place at the ASICS Institute of Sport Science in Kobe, mass production occurs primarily in countries such as Vietnam, Indonesia, China, and Cambodia. The brand remains under the ownership of its original Japanese parent corporation, ASICS Corporation, which continues to lead the global running and athletics market from its headquarters in Japan.