Affinity Creative Software

Affinity is a suite of professional creative software including Affinity Designer, Affinity Photo, and Affinity Publisher. Originally developed by Serif Europe, a company based in the United Kingdom, the software gained significant popularity as a high-performance alternative to industry-standard creative tools. It is designed for macOS, Windows, and iPadOS platforms.

In early 2024, Serif and the Affinity brand were acquired by the Australian design platform Canva. This acquisition aimed to strengthen Canva's professional toolset while allowing Affinity to continue its development in the UK. The software remains headquartered in Nottingham, England, but its ultimate ownership rests with Canva in Australia.