Grand'Italia Pipe Rigate

Grand'Italia is a brand deeply rooted in the Dutch market, created to bring authentic Italian pasta culture to the Netherlands. Despite its strong Dutch presence, the product maintains its heritage by being produced exclusively in Italy using traditional methods and 100% durum wheat (harde tarwe).

Historically, the brand was developed as part of a strategy to introduce high-quality Mediterranean food products to Northern Europe. Over the years, it has become a household name in the Netherlands for pasta, sauces, and pestos. While the brand evokes Italian craftsmanship, its corporate journey has seen it move through international portfolios until it was acquired by its current multi-national owner.

Today, Grand'Italia is owned by the Bolton Group, an international company headquartered in Italy. The Bolton Group manages a diverse range of high-quality consumer goods and carries on the brand's mission of providing 'tradizioni' (tradition) through products that are manufactured in Italy but marketed specifically for international audiences like the Dutch market.