Adelskronen Hefe-Weiẞbier

Adelskronen is a well-known German private label beer brand primarily associated with the retail giant Penny (owned by the REWE Group). It is produced following the German Purity Law (Reinheitsgebot), which ensures the use of high-quality traditional ingredients. The Hefe-Weiẞbier variant is a classic cloudy wheat beer, characterized by its yeast-heavy profile and traditional brewing methods.

The brand was developed to provide a high-quality yet affordable German beer option for discount retail markets. Manufacturing typically takes place in various large-scale German breweries under contract, ensuring that the 'Made in Germany' pedigree is maintained. Today, the brand remains an integral part of the beverage portfolio of the REWE Group, one of Europe's leading trade and tourism cooperatives headquartered in Cologne.