Old Spice grooming products

Old Spice is an iconic American brand that has become a global staple in men's personal care. Originally launched in 1937 by William Lightfoot Schultz through the Shulton Company, it initially debuted with a scent for women called 'Early American Old Spice,' followed quickly by the men's version in 1938. Over the decades, it transformed from a traditional shaving and cologne brand into a modern leader in deodorants, body washes, and hair care products, known for its creative and humorous marketing campaigns.

The brand's ownership shifted significantly in 1990 when the Procter & Gamble Company (P&G) acquired Old Spice from the Shulton Company. This acquisition allowed the brand to expand its product line and reach a much broader international audience. Today, Old Spice is a key asset in P&G's extensive grooming portfolio.

Manufacturing for Old Spice is centered largely in North America, with significant production facilities located in the United States. However, to meet global demand, Procter & Gamble utilizes its vast international manufacturing network, meaning products may also be produced in other regions depending on the specific market and product type. The brand remains headquartered in Cincinnati, Ohio, under the management of its ultimate owner.