Lux Soap

Lux is a globally recognized beauty and personal hygiene brand that holds a significant place in the history of skincare. Originally launched as 'Sunlight Flakes' in 1899, it was rebranded as 'Lux' in 1924, positioning itself as a premium yet accessible beauty soap. The brand became famous for its long-standing '9 out of 10 stars' marketing campaigns, aligning itself with Hollywood glamour and high-quality fragrance.

Today, Lux is manufactured in multiple countries across the globe, including major facilities in India, Indonesia, Pakistan, Egypt, and Thailand, to serve its vast international market. This widespread production ensures that the brand can meet local demand while maintaining consistent global quality standards.

The brand is a flagship label under the Unilever umbrella. Unilever, a British multinational conglomerate, manages the brand's global distribution, innovation, and marketing. As one of the world's leading consumer goods companies, Unilever oversees Lux's transition towards more sustainable ingredients and packaging, ensuring its legacy continues in the modern beauty industry.