Haribo Lakritz Parade

Haribo Lakritz Parade is a popular assortment of liquorice sweets produced by the world-renowned Haribo brand. Founded in 1920 by Hans Riegel in Bonn, Germany, the company name is an acronym for Hans Riegel Bonn. Haribo is famous for inventing the gummy bear and has since become one of the most successful confectionery companies globally.

The Lakritz Parade variety showcases the brand's long-standing tradition in liquorice production, which predates many of its fruit gummy innovations. While Haribo operates manufacturing facilities across several European countries (including France, Hungary, and the UK) and in the United States, the majority of its liquorice production for the European market remains centered in Germany.

The brand is still family-owned and operated by the Riegel family. It maintains its global headquarters in Grafschaft, Germany. Haribo is known for its iconic slogan, "Haribo macht Kinder froh – und Erwachsene ebenso," which translates to "Haribo makes children happy – and adults as well."