ICA Basic (Private Label)

ICA Basic is the budget-friendly private label line of ICA Gruppen, one of the leading retail companies in the Nordic region. Launched to provide high-quality essentials at the lowest possible price point, the brand covers a vast range of categories including pantry staples, frozen foods, dairy, and household cleaning supplies.

Because the brand encompasses such a wide variety of goods, manufacturing takes place in multiple countries across Europe and Asia, depending on the specific product type. The products are often sourced from different suppliers through competitive bidding to maintain low consumer prices while adhering to ICA's quality and sustainability standards.

Originally a Swedish cooperative, ICA has evolved into a powerhouse retail group. After a period of shared ownership with Dutch retailer Ahold, ICA Gruppen is currently owned by ICA-handlarnas Förbund and AMF. The brand remains deeply rooted in Swedish retail history, serving as a dominant force in the Scandinavian grocery market.