Jeden Tag products

Jeden Tag is a prominent discount private label brand available in several European countries, most notably Germany. The brand was established to provide high-quality everyday essentials at entry-level prices. It is managed by Zentrale Handelsgesellschaft mbH (ZHG), based in Offenburg, Germany.

Manufacturing for Jeden Tag products is decentralized, occurring across multiple countries depending on the specific product category, though many items are produced within the European Union to serve its core markets efficiently. The brand is owned by ZHG, which acts as a strategic procurement and marketing partner for various independent retail groups, including the Markant Group. This structure allows independent retailers to compete with major discount chains by offering a unified budget-friendly brand.