Winni's Naturel Dishwasher Gel

Winni's Naturel is a prominent Italian brand specializing in ecological and hypoallergenic cleaning products. Founded on the principles of environmental sustainability, the brand utilizes plant-based raw materials from renewable sources that are fully biodegradable.

The brand was originally developed by Madel S.p.A., an Italian company based in Cotignola (Ravenna). Madel has built a strong reputation in the European market for its 'green' chemistry and eco-friendly home care solutions.

In recent years, the ultimate ownership of the brand transitioned to Bolton Group, a massive Italian multinational corporation. This acquisition allowed Winni's to leverage a larger distribution network while maintaining its core focus on ecological formulations and Italian manufacturing. The product shown—a dishwasher gel—is predominantly manufactured in Italy to ensure strict quality and environmental standards.