SHEGLAM Color Bloom Liquid Blush

SHEGLAM is the dedicated cosmetics brand of the global e-commerce giant SHEIN. Launched in 2019, the brand was established to provide high-quality, affordable makeup products directly to consumers worldwide, following the 'fast-fashion' model of its parent company. The SHEGLAM Color Bloom Liquid Blush is one of its most viral products, recognized for its unique 'cat paw' applicator and pigmented formula.

All SHEGLAM products are primarily manufactured in China, benefiting from the robust supply chain and manufacturing infrastructure of the region. The brand focuses on cruelty-free certifications and has expanded its presence from a digital-only storefront to occasional physical pop-ups and retail partnerships. Ownership remains under Roadget Business Pte. Ltd., the Singapore-based holding company for the SHEIN group, which manages global operations and logistics.