Made O'Meter
Discover where a brand or product originates
Petit LU, officially known as 'Le Véritable Petit Beurre', is an iconic French biscuit created in 1886 by Louis Lefèvre-Utile in Nantes. The product is famous for its distinctive design featuring four corners representing the seasons, 52 teeth representing the weeks of the year, and 24 dots representing the hours of the day.
Over the decades, the brand transitioned from a family-run business to become part of larger global conglomerates. While it remains a staple of French culinary heritage and continues to be manufactured extensively in France, its production and ownership have scaled globally. Today, the brand is owned by Mondelēz International, which manages its distribution and production across various international markets.
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