Simply Orange juice

Simply Orange is a premium orange juice brand that gained widespread popularity for its 'not-from-concentrate' approach and iconic carafe-style packaging. Launched in the early 2000s, the brand positioned itself as a fresh alternative in the juice aisle, focusing on simple ingredients and a transparent supply chain. The brand's success led to the expansion of the 'Simply' line into various other fruit juices and lemonades.

While the brand maintains a high standard for its citrus sourcing, the products are primarily manufactured and bottled within the United States to ensure freshness and regional distribution efficiency. The manufacturing process utilizes sophisticated logistics and pasteurization techniques to maintain flavor without the use of added preservatives or concentrates.

Ownership of the brand resides with The Coca-Cola Company, which integrated Simply into its Minute Maid division to leverage its global distribution network. As of 2024 and looking toward 2026, the brand remains a cornerstone of Coca-Cola's non-carbonated beverage portfolio, headquartered in Atlanta, Georgia. It continues to operate as a key subsidiary under the Minute Maid Company umbrella, focusing on health-conscious consumers worldwide.