Made O'Meter
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Ultimate Speed is a private label brand primarily owned and distributed by the German supermarket giant Lidl. This specific product is a car interior detailing gel designed to remove dust and dirt from hard-to-reach areas like air vents and gear shifts, featuring a lavender scent.
As a private label, Ultimate Speed products are typically developed by Lidl Stiftung & Co. KG in Germany, while the manufacturing is outsourced to various global suppliers. Most of these automotive accessories and cleaning items are produced in China to ensure cost-efficiency before being distributed across Lidl's vast retail network throughout Europe and the United States.
The ultimate ownership lies with the Schwarz Group, one of the largest retail groups in the world based in Neckarsulm, Germany. Because it is a store brand, it is exclusive to Lidl and does not operate as an independent commercial entity outside of the Schwarz Group's supply chain.
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