Til Hamingju Möndluflögur

Til Hamingju is a well-known private label brand belonging to the Icelandic retail group Hagar. The name 'Til Hamingju' translates to 'Congratulations' in Icelandic, reflecting a positive and celebratory brand identity. The brand offers a wide range of essential and specialty food products including nuts, dried fruits, baking ingredients, and grains.

While the brand is deeply rooted in Iceland and serves the local market through major supermarket chains like Bónus and Hagkaup, the raw materials such as these almond flakes are sourced from multiple countries depending on seasonal availability and quality standards. The final packaging and distribution are managed by the parent company Hagar hf., which is one of the largest retail companies in Iceland and is listed on the Nasdaq Iceland exchange.

The ultimate ownership of the brand lies with Hagar hf., which operates a diverse portfolio of retail and service businesses. The company is owned by several Icelandic institutional investors and pension funds, maintaining its status as a cornerstone of the Icelandic domestic economy.