REMA 1000 Hakkede Tomater med basilikum & oregano

REMA 1000 Chopped Tomatoes (Hakkede Tomater) with basil and oregano is a private-label product specifically developed for the REMA 1000 discount supermarket chain. While the brand is Scandinavian in origin, this specific product is sourced from Italy, benefiting from the region's renowned tomato cultivation and processing expertise.

As a private-label item, the product is part of the extensive inventory managed by Reitan Retail, the ultimate owner of the REMA 1000 brand. The tomatoes are picked, chopped, and canned in Italy to ensure high quality and authenticity before being distributed across REMA 1000's retail network in Norway and Denmark. The brand represents a vertical integration strategy where the retailer controls the supply chain to provide consistent quality at a lower price point.