GUM dental care products

GUM (Gingival Under Mistrust) is a world-renowned brand specializing in professional oral health products, particularly those designed for gum care and interdental cleaning. The brand has achieved significant global recognition for its innovative dental picks and soft-picks, which are recommended by dental professionals worldwide.

The history of the brand began in the United States in the 1920s with Dr. John O. Butler, an innovator in toothbrush design. Today, GUM is part of a global healthcare portfolio focused on preventive oral hygiene. While the brand has its roots in American dentistry, its manufacturing operations are now spread across several continents, including specialized facilities in the United States, Europe, and Asia to meet local market demands.

Since the late 1980s, GUM has been owned by Sunstar, a major Japanese multinational company. Sunstar has integrated the brand into its global Sunstar Suisse SA division, ensuring that GUM remains a leader in periodontal health through continuous research and Japanese manufacturing quality standards.