Made O'Meter
Discover where a brand or product originates
Sure is a leading brand in the personal care industry, specializing in anti-perspirants and deodorants designed to provide long-lasting protection against sweat and odour. The specific roll-on product shown in the image is manufactured in the United Kingdom, as explicitly stated on the packaging label (MADE IN UK). This brand is recognized for its MotionSense technology, which responds directly to movement.
The brand originated in the United States in the 1960s under the name Sure, though it is marketed as Rexona in many other international markets. It was originally developed by companies like Procter & Gamble but eventually became a flagship brand under the global conglomerate Unilever. Today, Sure continues to be a staple in the UK hygiene market, supported by Unilever's massive distribution network and research facilities, including major sites in Wirral, UK.
Report a bug or give feedback
Made O'Meter uses AI-powered analysis to estimate production origins. Results are not always 100% accurate.
2025 i7even ApS Copenhagen Denmark - All rights reserved. Concepts and methods used in this app may not be reproduced without permission