Paic Excel dishwashing liquid

Paic is an iconic French heritage brand specialized in dishwashing liquids, famous for its long-lasting concentrated formula. Originally launched in France by the Établissements Cotelle et Foucher in the mid-20th century, it became a household staple known for the slogan 'Paic Citron.'

Today, the brand is owned and managed by the American multinational Colgate-Palmolive. While it maintains its strong French identity and primary manufacturing presence in France to serve the European market, it benefits from the global R&D and distribution network of its parent company. The product shown is a 750ml bottle, typical of the French supermarket retail sector.