Vicio Burger

Vicio is a Spanish food-tech and fast-food brand that has rapidly become one of the most prominent success stories in the European digital-first restaurant space. Founded in Barcelona, the brand initially gained fame through a delivery-only model before expanding into physical flagship locations. It is known for its high-quality ingredients, distinctive branding, and a streamlined menu focused primarily on smash burgers.

The brand's production and supply chain are centered in Spain, sourcing local ingredients to maintain quality across its growing network of kitchens. Vicio has successfully leveraged social media and celebrity partnerships to scale its operations, transforming from a small startup into a major competitor in the premium fast-food segment. As of 2026, the company continues to operate as an independent entity, supported by significant venture capital investment aimed at international expansion.