Charal meat products

Charal is the leading brand of meat products in France, recognized primarily for its innovative vacuum-sealed packaging and high-quality beef offerings. Founded in 1986 under the name Vital, the brand was officially renamed Charal in 1988, revolutionizing the French market by introducing processed meat products that emphasized freshness and convenience.

The brand's production is deeply rooted in France, with multiple processing plants located throughout the country to ensure close proximity to livestock farmers and maintain a short supply chain. Over the years, Charal has expanded from traditional butcher cuts to include burgers, snacks, and ready-to-eat meals.

Today, Charal is a flagship brand of the Bigard Group, a major player in the European meat industry. The acquisition by Bigard solidified Charal's position as a national leader in the beef sector, benefiting from the extensive logistical and industrial network of its parent company while maintaining its distinct brand identity and focus on French bovine sourcing.