McEnnedy American Way Chicken Products

McEnnedy American Way is a private-label brand owned by the German retailer Lidl. While the brand is designed to evoke American culture, particularly through its 'American Way' branding and packaging, the products themselves are generally produced within Europe. Most of the meat products in this line for the German market are manufactured in Germany or neighboring EU countries such as Poland or the Netherlands to satisfy supply chain efficiency and regional food standards.

As a private label, the ultimate owner is the Schwarz Group, which is the parent company of Lidl. The brand is used across Lidl's international footprint, primarily during special promotional weeks dubbed 'American Week,' focusing on snacks, frozen foods, and sweets that mimic American culinary staples.