Wagg Great British Bakes Cherry Bakewell dog treats

Wagg is a well-established British pet food brand that identifies as a family company with deep roots in North Yorkshire. The Great British Bakes Collection, featuring flavors like Cherry Bakewell, is designed to mimic classic human desserts while maintaining nutritional safety for dogs. The product is manufactured in the United Kingdom, specifically at the company's own facilities in Thirsk.

Historically, Wagg was the flagship brand of IPN (Inspired Pet Nutrition), formerly known as Wagg Foods Ltd. Originally founded by the Page family in the 1920s as a grain merchant business, it transitioned into pet food in the 1980s. In 2020, the company was acquired by the international investment firm CapVest Partners LLP. Under this ownership, Wagg continues to operate as a prominent UK-based manufacturer, emphasizing locally sourced ingredients and British production heritage.