New Era Cap

New Era Cap Co. is an American headwear company headquartered in Buffalo, New York. Founded in 1920 by German immigrant Ehrhardt Koch, the brand has grown from a small family business into the exclusive on-field cap supplier for Major League Baseball (MLB) and a major partner for the NFL and NBA.

While the company maintains high-profile manufacturing facilities in the United States, particularly for its professional player caps, the vast majority of consumer-grade products are manufactured in multiple countries including China, Vietnam, Bangladesh, and Haiti. This global supply chain allows the brand to maintain its position as a dominant lifestyle and sports accessory leader worldwide.

New Era remains a privately held company, largely controlled by the Koch family descendants. It has successfully transitioned from a traditional hat manufacturer to a global fashion icon, deeply rooted in sports culture and street style heritage.