McCoy's Salt & Malt Vinegar Crisps

McCoy's is a classic British brand of ridged potato crisps, known for its bold flavors and sturdy texture. Launched in 1985 by KP Snacks, the brand was specifically marketed as 'The Real McCoy,' emphasizing its thick-cut nature and intense seasoning compared to standard potato chips. It has since become one of the most popular savory snack brands in the United Kingdom.

Today, McCoy's is manufactured primarily in the United Kingdom, with a major production facility in Ashby-de-la-Zouch. The brand underwent a significant ownership change in 2014 when its parent company, KP Snacks, was acquired by the German-based Intersnack Group. As of 2026, McCoy's remains a core part of the Intersnack portfolio, benefiting from international distribution networks while maintaining its heritage as a British staple.