Reebok Footwear and Apparel

Reebok is a global athletic footwear and apparel brand with a rich history originating in the United Kingdom. Founded in the late 19th century as part of J.W. Foster and Sons, it evolved into the Reebok brand in 1958. The brand gained massive international popularity in the 1980s, particularly within the aerobics and basketball sectors, before being acquired by Adidas in 2005.

Following a strategic shift in global retail, Reebok was acquired by Authentic Brands Group (ABG) in 2022. Today, as part of ABG's portfolio, the brand focuses on both performance fitness and heritage lifestyle segments. Manufacturing is outsourced to a diverse network of factories primarily located in Asia, including Vietnam, Indonesia, China, and India, to maintain its global distribution scale.