Giorgio perfume

Giorgio (often associated with Giorgio Beverly Hills) is a landmark luxury fragrance brand that captures the essence of the glamorous lifestyle of Rodeo Drive. It was founded in 1981 by Fred and Gale Hayman, who originally owned the high-end Giorgio Beverly Hills boutique. The scent became an iconic cultural phenomenon in the 1980s, known for its bold floral notes and distinctive yellow and white striped packaging.

Over the decades, the brand's fragrance rights were transitioned through major global beauty conglomerates. Today, the brand is owned and managed by Revlon, which continues to distribute the classic scent to global markets. While the brand remains rooted in its Californian heritage, manufacturing is primarily handled within the global supply chain of its parent company, centered in the United States.