Dixan Classico detergent

Dixan is a pioneering brand in the laundry care market, originally introduced by the German multinational Henkel in 1959. It was the first detergent specifically formulated for automatic washing machines in several European markets. The brand is a core part of Henkel's Consumer Brands division and is widely recognized for its high performance in stain removal and fabric care.

While the brand originated in Germany, Dixie manufacturing is conducted across multiple facilities throughout Europe, including major sites in Germany, Italy, and Spain, to serve local regional markets efficiently. The brand is currently owned by Henkel AG & Co. KGaA, which remains headquartered in Düsseldorf, Germany. Henkel operates globally, managing a diverse portfolio of adhesive technologies and consumer brands, with Dixan remaining a market leader in the Mediterranean region and other European territories.