fit Original dishwashing liquid

fit is an iconic German brand of dishwashing liquid with a long history. It was originally developed in 1954 in the former East Germany (GDR) by VEB Fettchemie Karl-Marx-Stadt. After the reunification of Germany, the brand was acquired by Wolfgang Groß, who founded fit GmbH to continue production.

Today, the product is primarily manufactured at the company's headquarters in Hirschfelde, Saxony. The brand remains under the ownership of fit GmbH, a family-owned German company that has expanded the fit product line to include various other cleaning agents and detergents while maintaining its status as a market leader in the dishwashing segment within Germany.