Dianitos Snack Mania (DIA)

Dianitos is an exclusive snack brand under the 'Snack Mania' line of the Spanish supermarket chain DIA (Distribuidora Internacional de Alimentación). These corn-based snacks are designed to be a private-label alternative to international corn puff brands.

As a private label product for DIA, it is primarily manufactured in Spain by specialized local snack manufacturers. The brand belongs to DIA Group, which was founded in Madrid in 1979. Today, the ultimate ownership is held by the L1 Retail investment group through LetterOne, which became the majority shareholder to stabilize and grow the international retail chain.