Alpro Plant-Based Milk Alternative

Alpro is the leading European brand for plant-based alternatives, offering a wide range of drinks, yogurts, and desserts made from soy, almonds, hazelnuts, cashew, rice, and oats. Originally established in Belgium, the brand has become a pioneer in the plant-based food industry, promoting environmental sustainability and a healthy lifestyle through its extensive product portfolio.

The brand's production footprint is primarily focused in Europe to maintain freshness and reduce logistics-related carbon emissions. Key manufacturing facilities are located in Wevelgem, Belgium, as well as in the United Kingdom and France. Over the decades, Alpro has transitioned from a specialized health-food company to a mainstream staple found in supermarkets across the globe.

Today, Alpro is a cornerstone of the global dairy-alternative market under the ownership of Danone. Following the acquisition of WhiteWave Foods by Danone, the brand was integrated into a global leader in the food and beverage industry. This ownership has allowed Alpro to leverage Danone's massive distribution network while continuing its focus on plant-based innovation and sustainable sourcing.