Safety 1st baby safety products

Safety 1st is a globally recognized brand specializing in child safety products, including car seats, strollers, and home proofing equipment. Founded by Michael Lerner in 1984, the company gained significant fame for the iconic 'Baby on Board' window sign, which became a cultural phenomenon and established the brand as a leader in infant security.

Over the years, the brand has expanded its catalog to cover everything from digital thermometers to complex travel systems. The manufacturing is largely centralized in China to maintain competitive pricing, though specialized engineering and high-end automotive safety testing often involve facilities in North America and Europe.

Today, Safety 1st is a core brand within the portfolio of Dorel Industries. As a major player in the juvenile products industry, Dorel manages the brand's global distribution through its Dorel Juvenile segment, ensuring adherence to international safety standards while maintaining the brand's heritage of home and road safety for families.