Smiling Cashew Nuts with Sea Salt

Smiling is a Swedish brand focused on ethical and sustainable snacking. The brand was founded in Sweden with the mission of ensuring that the value created in the production of crops like cashews remains in the local communities where they are grown. By processing the nuts at the source in West Africa, the brand creates local jobs and ensures a transparent supply chain.

The cashews are typically grown and processed in the Ivory Coast (Côte d'Ivoire) or The Gambia before being distributed in the Nordic market and beyond. The brand is owned by Smiling Group AB, a private Swedish company that continues to operate with a strong focus on Fairtrade principles and direct social impact in the harvesting regions.