Bahlsen PiCK UP! Original

PiCK UP! is a popular chocolate biscuit bar brand launched in 1999 by the German family-owned company Bahlsen. It features a solid plate of milk chocolate sandwiched between two crisp Leibniz biscuits.

The brand has seen global success and major rebranding efforts in recent years to emphasize its youthful and energetic identity. While distributed across Europe and internationally, it remains deeply rooted in German manufacturing tradition, primarily produced at Bahlsen's facilities in Lower Saxony and Poland. Bahlsen remains an independent family business, led by the fourth generation of the Bahlsen family.