Nestle Chocapic breakfast cereal

Chocapic is a popular chocolate-flavored breakfast cereal that was first launched in 1984. It is widely known for its petal-shaped flakes and its mascot, Pico the dog. The brand was originally created by the Swiss multinational food and drink conglomerate Nestlé.

Today, the brand is managed under Cereal Partners Worldwide (CPW), which is a joint venture between Nestlé and General Mills established in 1991. While Nestlé is the primary brand owner and face of the product in Europe and Latin America, the manufacturing takes place in various regional facilities to serve local markets, including plants in France, Poland, and Spain. The ultimate ownership remains with Nestlé S.A., headquartered in Switzerland, through its strategic partnership with General Mills.