Mcennedy Double Burger

Mcennedy American Way is a private label brand created by the German discount retailer Lidl to market American-style food products. While the branding emphasizes an American theme with stars and stripes, the products are primarily manufactured in European countries where Lidl operates, specifically Germany, to ensure freshness and reduce logistics costs for their chilled product lines.

The brand is entirely owned and managed by the Lidl group. It serves as a thematic line that appears periodically as part of Lidl's rotating 'American Week' promotions and as a permanent fixture for specific convenience items like these chilled double burgers. Ownership lies with the Schwarz Group, which is the multi-national retail group that operates both Lidl and Kaufland.