madeometer

Made O'Meter

Discover where a brand or product originates

Rexona Biorythm anti-perspirant deodorant

Owner:Unilever PLC (United Kingdom)
OriginAustralia
Manufactured:Multiple countries

Rexona is a world-leading brand in the personal care sector, specifically known for its deodorants and antiperspirants. The brand was originally established in Australia in 1908 by Alice Sheffer, a physician’s wife who wanted to create a new kind of personal hygiene product. Since then, Rexona has evolved into a global powerhouse, marketed under different names such as Sure in the United Kingdom and Ireland, Degree in the United States and Canada, Shield in South Africa, and Rexena in Japan.

Today, Rexona is owned by Unilever, a British multinational consumer goods company. As one of Unilever's top-performing brands, it is manufactured in various locations across the globe, including the United Kingdom, Brazil, and the Philippines, to serve diverse international markets. The brand is recognized for its innovative 'MotionSense' technology and its long-standing reputation for providing 48-hour protection against sweat and odor.

Made O'Meter uses AI-powered analysis to estimate production origins. Results are not always 100% accurate.

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