Ben's Original Express Rice

Ben's Original, formerly known as Uncle Ben's, is one of the world's most recognized brands of parboiled rice and other related food products. The brand was originally created by Converted Rice Inc., which was later acquired by Mars, Incorporated. In 2020, the brand underwent a significant global rebranding to Ben's Original to address racial stereotypes associated with its previous identity.

Today, the brand is part of the Mars Food & Nutrition segment of Mars, Inc. Production takes place in various locations globally to serve local markets; for the European market, a significant production facility is located in Olen, Belgium, though sourcing and packaging may occur in multiple countries depending on the specific rice variety (such as Basmati or Jasmine).